Tuesday, July 30, 2013



U.S. based Moonscoop LLC and Archie Comics have partnered to co-produce the new animated series, 'It's Archie,' featuring the iconic beloved characters of 'Archie,' 'Betty,' 'Jughead,' 'Veronica' and 'Reggie' as 12-year-olds in their home town of 'Riverdale,' it was announced today by Moonscoop LLC CEO Mike Young. Season One of It's Archie and its cast of rambunctious pre-teens, set in the contemporary world blending slapstick comedy in outlandish, exuberant, off-the wall novel adventures, is available in 52 x 11' episodes and will be offered at MIP Junior and MIPCOM, Oct. 5-10 in Cannes.

"These wonderful kids of It's Archie are a bit younger than we've ever seen them before, but possessed with the same basic personalities that have endeared them since their introduction in the Archie Comics over 70 years ago," says Young.

"It's Archie is the first NEW Archie animation in many years. We are very excited to be working with Moonscoop and can't wait for a new generation of cartoon fans to embrace Archie, Betty, Veronica and the entire Riverdale gang," says Archie Comics Publisher and; Co-CEO Jon Goldwater.

The world renowned Archie Comics, published since 1941, have sold over 2 billion comics worldwide. Since first offered, their digital app has been downloaded in excess of 4 million times with over 11 million digital Archie Comics and books sold. For the last seventy-five years, Archie Comics has been the world's best loved cast of high-schoolers. 'Archie,' 'Betty,' 'Jughead,' 'Veronica' and 'Reggie' have entertained generations with their universal storylines of love, hate, jealousy, envy, paranoia, malicious trickery, goofiness, fights, food, chocolate malts, clueless parents, and befuddled teachers.

It's Archie rolls back a few developmental years, catching 'Archie' and his friends 'Betty,' 'Jughead,' 'Veronica' and Reggie' on the cusp of transitioning to teens, as twelve year-olds at a modern-day Riverdale Jr. High. As with most seventh graders, 'Archie' and his friends struggle with the normal, everyday issues such as peer pressure, boy vs. girl competition, pie eating contests, shyness, family chores and homework. On the other hand, in the It's Archie world, enter some very loopy, disparate elements such as mad scientists, extraterrestrials taking up residence in janitorial closets, enchanted fog, pirates, various beasties populating local lakes, even 'Jughead's' beanie holding the secret to saving the world! In the It's Archie quixotic world of Riverdale, love is measured in puppy portions, exuberance is in the air and the impossible can always be solved with a dose of kid ingenuity.

Firmly rooted in their past but yet kids of today, the always sunny It's Archie characters of 'Archie,' 'Betty', 'Jughead,' 'Veronica' and 'Reggie' could be watching videos and posting on-line, texting, downloading an app or heading to 'Pop Tate's Chok'lit Shoppe,' a block away from Riverdale Jr. High, to use the Wi-Fi. Upbeat, playful and four years away from their coveted driver's licenses, these It's Archie pre-teens are not yet affected by teenage brooding, surly attitudes, or peevish behavior.

'Archie Andrews' - the small town, freckled-face innocent, who stumbles into trouble taking everyone along with him.

'Betty Cooper' - the gullible/adorable neighbor who enters every adventure with boundless cheer and wide-eyed naivety.

'Jughead Jones' - the loyal sidekick who acts Zen in the face of every obstacle-whether that's due to his cool confidence or because he's napped through it is yet to be determined.

'Veronica Lodge' - the empire building mini-mogul who has the contacts, know-how, and funds to make her friends' schemes a reality.

'Reggie Mantle' - the burgeoning bully who is envious of 'Archie's' swagger, 'Jughead's' ease, 'Veronica's' savvy, and 'Betty's' joie de vivre.

A co-production of U.S. based Moonscoop LLC and Archie Comics, It's Archie is an animated 2D production.

Archie Comics is one of the leading mass market comic book publishers in the world and the home to a wide array of the most popular humor, action-adventure and superhero characters in entertainment, including Archie, Jughead, Betty and Veronica, Reggie, Kevin Keller, Josie and the Pussycats, Sabrina the Teenage Witch, The New Crusaders, The Shield, Li'l Jinx and many more. Archie Comics have sold 2 billion comics worldwide and are published around the world in a number of languages. In addition to comics, Archie characters have been featured prominently in animation, television, film and music in various popular incarnations. Go to www.ArchieComics.com for more information.

Specializing in children's entertainment, Moonscoop LLC is an innovator, developer and producer of original animated television series, properties & brands which are implemented across all digital platforms of the media.  The company's library contains content airing in more than 160 territories worldwide.   Among Moonscoop's key brands licensed in markets worldwide and produced by their talented animation production staff include: Chloe's Closet™, Dive Olly Dive!™, Hero:108™,Growing Up Creepie™, Pet Alien™ and Todd World™.  Moonscoop's current new series production slate includes: Sabrina Secrets of a Teenage Witch™ and Chloe's Closet - Season II.   As a production company hired by outside content owners, Moonscoop has produced animated series for a number of high profile brands, such as Care Bears™, Clifford The Big Red Dog, Lalaloopsy™, Strawberry Shortcake™, Bratz®, Zhu Zhu Pets® and He-Man Masters of the Universe.

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